Digital display advertising is a form of outbound display advertising where a predefined audience is targeted with images or banners. This form of digital advertising can include native ads and text ads also. These audiences can be targeted across different websites, on social media platforms, and on mobile apps.

Display advertising is very much seen as a push channel, while paid search is more of a pull channel. A pull channel captures existing demand and an audience that is further down the sales funnel, and a push channel sends out messaging from a brand to generate that awareness, ultimately enticing people to enter the top of the funnel.

Another common distinction between display and search is that we target audiences with display, whereas with search the audience essentially comes to you and targets you.