Cyara (formerly known as Spearline) faced a pressing challenge with its outdated and cumbersome website, leading to poor navigation, disorganisation, and insufficient Sales Accepted Leads (SALs) and audience engagement.
Granite developed a comprehensive strategy, involving stakeholder workshops, customer journey mapping, and peer analysis, all centered around the end-user. The focus was to make the website Spearline’s primary source of SALs, ensuring clear communication of the value proposition and a frictionless user experience from navigation to product interaction.
Spearline’s website overhaul amplified lead generation by 76%, boosted user demo requests by 47%.
