Using existing data and collaborating closely with the CCD’s in-house team, Granite Digital implemented a user-centric design that allowed for quick and easy information discovery. 

Language localisation through dedicated landing pages catered to a global audience, while the integration of Google 360, social media channels, EBMS, and Recruitee enhanced functionality and user engagement. Continuous user testing and feedback integration were essential throughout the execution phase, ensuring the website’s design and functionality remained aligned with user needs and expectations.

The design rationale for the CCD website redesign was deeply rooted in creating a smooth, intuitive user experience. 

A core principle was to ensure that all content was easily discoverable and comprehensible, catering to the diverse needs of event organisers, exhibitors, and visitors. 

The design also aimed to reflect the CCD’s brand identity and mission, projecting a modern and professional image while maintaining an inviting and engaging atmosphere. 

A key factor in the design rationale was the need to accommodate a global audience, necessitating a user-centric approach that prioritised accessibility and mobile optimisation.

Improved user experience (UX) was at the forefront of the design process. 

To enhance usability, the website featured simplified navigation with a clear hierarchy and logical content organisation. 

High-quality visuals, including professionally captured photography, were strategically placed to create a visually engaging experience. Interactive maps and virtual tours provided immersive ways for users to explore the venue. 

The website also adhered to WCAG accessibility standards, ensuring that it was inclusive and usable for all individuals, regardless of ability.

To encourage consumer engagement, the website incorporated various interactive elements. 

Virtual tours allowed users to explore the CCD’s spaces and facilities from the comfort of their own devices. Interactive maps provided detailed information about the venue’s layout and surrounding areas. 

Clear call-to-action elements strategically placed throughout the website encouraged users to inquire about event bookings or contact the sales team for further information. The inclusion of local guides and event calendars further enhanced engagement by providing visitors with valuable resources and information relevant to their interests and needs.

Granite Digital’s approach to content creation for the CCD website was marked by a focus on innovation and user engagement. 

This involved going beyond traditional website content by incorporating diverse formats such as high-quality videos, interactive virtual tours, and 3D models of the venue. The inclusion of local guides and event calendars provided added value for visitors, enhancing their experience and offering practical information. 

A key innovation was the implementation of language localisation through custom landing pages tailored to specific locations and languages, further optimised with targeted metadata and keywords. 

The website redesign achieved all primary objectives, significantly enhancing the CCD’s global online presence. 

Increased international inquiries and bookings showcased the effectiveness of the new design. User engagement metrics, such as time spent on the site and interaction with virtual tours and interactive maps, saw a notable uptick. The multilingual support and localised content expanded the CCD’s reach, positioning Dublin as a premier event destination globally.